Key issues for the awareness of the potential and value of PV power systems among target groups are: cost/performance indicators, market developments, innovations and breakthroughs, new applications and services, national and international programmes and initiatives, financing schemes, developments and standards.

The strategies to achieve objective 2 are:

• To collect and analyze information on key awareness issues, such as markets, applications, barriers and success stories;
• To present/publish the reliable and relevant parts of this information in appropriate forms (brochures, reports, books, internet etc.);
• To disseminate these information products, relevant for the deployment of PV systems, to target groups;
• To monitor the use of this information and the effects on the awareness among target groups;
• To bring actors of different groups together, and to encourage the creation of national and international networks.

The deliverables for this objective are:

• The PVPS Newsletter, published twice a year, informing the main target groups on the results of the collaborative work of the PVPS programme as well as on other important issues and initiatives regarding the deployment of PV power systems.
• The International Survey Report (ISR) intended to present and interpret year-to-year trends in both the PV systems and components being used in the utility sector, as well as the changing applications within that sector, in the context of the business situations, policies and relevant non-technical factors in the reporting countries. The ISR is to present an accurate, comprehensive and useful description of the PV products, applications and markets in the reporting countries. The ISR is published on an annual basis.
• The Annual Report, which describes the main outcomes of the PVPS programme, the status of each task, the concise description of the status and prospects of each participating country's PV programme. The Annual Report is published in the spring of the following year.
• An overview of the activities, available information and contact points of the PVPS programme in the Internet.
• A Flyer describing the objectives and the structure of the programme and containing a list of the contact persons in each country is updated regularly.
• Executive Conferences are organized together with other national or international, private or public organizations. They are intended to provide information and enhance awareness on key issues for the deployment of PV power systems. The participants are carefully selected among important decision-makers in the different target groups in order to assure maximum benefit of the outcomes.
• International workshops on important specific (technical and non-technical) issues are organised. They are intended to actively enhance the discussion and information exchange with participation from the concerned target groups.
• Input to national workshops is provided by the participation of PVPS experts.
• Summaries of the outcomes of the PVPS programme in national information networks and media are encouraged.

The main target groups of this objective are:

• Utilities;
• Governments and governmental organisations;
• Manufacturing industry;
• Urban planners and building designers;
• Trade associations;
• Financial institutions;
• NGO's - as networks and facilitators;
• Multilateral agencies, such as UNDP, United Nations Development Programme and the World Bank.

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